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Web Hosting Factors That Affect Your SEO Ranking

Searching for your online business’s right web host can be crucial since your website will serve as your online store. Many people are wondering how to choose a web host that suits the best for their online business. You can search up online the factors you should consider when choosing the right web host. Your website can contribute a lot to your company’s SEO ranking. And here are three web hosting factors that affect where your website is ranked:

Downtime

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Downtime is the period during which your website is unavailable due to server problems. It is conceivable that search engine spiders visit your website several times a day. But if they see that your site has a downtime, they might register the inaccessibility and switch to another company’s site. Untrustworthy websites are not very well represented in search engine rankings because this can put them in a bad position if search engines click on the keywords they provide but cannot get to the site. If possible, your website should always be 100% accessible. However, websites are bound to fail somehow, even if people have expensive web hosting applications.

Speed

In general, search engines do not reveal the facets that are interesting for their ranking calculations. But in 2010, Google announced that the speed of loading a page is only one of more than 200 variables. It is certainly a minimum percentage (only 0.5%) of the impact on their ranking. However, it is worth thinking about it.

If you have a lower loading speed than normal, you should not automatically assign hosting activity. The slowdown can be caused by the design and programming of your website. However, if you are sure that your website’s technical configuration has been optimized at best, but you are still experiencing poor loading times, it is time to request the transfer of your website to another host.

Location

In addition to several different factors such as backlinks and articles, among other things, to show the most important search results, search engines evaluate the position of the site to decide where to rank it. As an example: when people search on Find Out Where Your Website, they use certain signals such as the IP address of your website, which is assigned to a website based on the area of the server on which it is hosted. Therefore, once your hosting company includes servers based in the UK, this can lead to a higher ranking of your site when UK residents search for all the chosen keywords.